Performance Improvement & Professional Development

My Blog

Latest "Branding" Posts

Position Yourself for Success

I used to work for a company that had an interesting perspective on time management. Their view was: “Time management is really event management – and everything is an event.” I recommend taking the same approach to life management. When it comes to managing a successful life, career or business – everything counts. In the […]

Personal Branding Essentials 2, 3 and 4

Personal Branding Essential #2   Apply Your Strengths to What You Do I think you would agree it does little good to go to the trouble of identifying your strengths if you don’t put them to good use. If you have planning strengths  but don’t plan, sales strengths but don’t sell, organizing strengths but don’t organize […]

Personal Branding Essentials – Part I

Your most valuable asset (your brand) must be cherished, developed and nurtured if you want to retain it’s value. You cannot afford to leave the development of a high-value personal brand to chance – and the only way to get that much sought after brand is to create it. To that end, there are four […]

Your Most Valuable Asset

It may surprise you to learn that your most valuable asset in the marketplace today is not your education, your training, your title or the position you hold on the organizational chart. The most valuable asset you have in the marketplace today is your BRAND. And by your brand I mean your image, your identity, […]

The Power of Positioning

Like it or not, one of the keys to success, in any endeavor, involves positioning. Whether we’re selling a product, a service or ourselves, we have to gain a position in the marketplace that catches the eye of the prospective customer. Selling our products or our services will almost inevitably start by selling ourselves. So […]

You Are The Brand

We Are Our Brand I’ve been reading a lot lately about branding. What I’ve learned is that branding is really about creating an identity. It’s about creating an image. A brand sets a corporation apart and let’s others know what it’s known for or what it has to offer. What about you? Do you have […]

You Are The Brand Part II

You Are the Brand – Part II In my first article on branding, I put forth the argument that whether we like it or not we brand ourselves, based (primarily) on the way we work and the manner in which we work with others. We’re known for the value we bring to others, primarily in […]

Promote Your Brand

Four Ways to Promote Your Brand Being the President and CEO of YOU, Inc. isn’t easy, is it? Taking full responsibility for your work and for the results of that work can seem daunting at times. Let’s face it; it’s easier to play the blame game. Creating a positive brand is one thing, living the […]

Position Yourself for Success

Position Yourself for Success I used to work for a company that had an interesting perspective on time management. Their view was: “Time management is really event management – and everything is an event.” I recommend taking the same approach to life management. When it comes to managing a successful life, career or business – […]